FROM COUTURE
TO THE KITCHEN
Fashion designer to MasterChef Israel personality. Food is not only about what we eat. It is about creativity, emotion, people and memories.
I create experiences where food, design and lifestyle come together at the table, in curated products, in pop-up events and through stories that inspire.
MASTER CHEF
AS SEEN ON MASTER CHEF ISRAEL
INTERNATIONAL DESIGNER
FASHION & LIFESTYLE CREATOR
CULINARY CREATOR
FOOD, STORIES & EXPERIENCES
MY STORY
“The kitchen is my stage. You are my guests.
YANIV PERSY
Food. Design. The Art of Living Beautifully.
At forty, I made a promise to myself: to turn my lifelong passion for food, design and hospitality into a world of its own.
My journey on MasterChef gave that dream a voice. It allowed me to combine the precision of couture with the emotion of cooking and the generosity of hosting.
My vision is to make beautiful living achievable. To teach people how to cook simply, create maximum flavor and set an unforgettable table without unnecessary effort.
My culinary language connects cultures, memories and modern techniques. Moroccan warmth meets European elegance, Mediterranean abundance, Asian precision and the vibrant spirit of Tel Aviv.
Through recipes, entertaining ideas, table design, products and storytelling, I want to help people create extraordinary moments in their own homes.
Because true luxury is not about perfection. It is about making people feel welcome.
“Set the table. Tell a story. Make it unforgettable.”
This is more than food. It is a complete lifestyle built around beauty, flavor and the joy of bringing people together.
Yaniv Persy
EXPLORE MY WORLD
RECIPES
Seasonal recipes, stories and culinary inspiration.
EXPLORE RECIPES →
POP-UP EXPERIENCES
Intimate dining events and curated culinary experiences.
DISCOVER EVENTS →
THE TABLE SHOP
Curated products for the table, kitchen and home.
SHOP THE COLLECTION →